This national roll out of a day meeting center required a national, yet local brand. The centers provide a Brand Identity for corporate, training, education and meeting space located in the financial district. Creating a timeless environment for learning and idea exchange was a priority in the concept and predicated the use of the horizontal line.
In the spirit of a national roll out, the typicals and standards were incredibly important to be tied to the upfit package of each site. Equally important, was the indigenous identity of each location, solved by the subtle introduction of the city skyline facilitated by a construction detail in the lobby walls. The Vision Group produced logo, direction, branding, furnishing typicals, finish and space plan standards, as well as details that transcended into staff uniforms and other meeting center products. Concept and Branding by the Vision Group.